Live webinar
Tuesday, February 10, 2025 | 10:00 AM CET
AI@ST4: Why an AI Writer
Complements Your CCMS Instead of Replacing It
The AI Revolution in Technical Documentation:
Unlocking the Full Potential with Structure and Control
In our 45-minute live webinar, Sebastian Göttel (Quanos) demonstrates how to strategically integrate artificial intelligence into your documentation processes—and why success depends not only on the technology itself, but above all on having the right strategy in place. Together, we will explore questions currently on many companies’ minds: Has the AI revolution already been cancelled? Does the AI writer really improve my content? Why do I still need ST4 when using AI? Will AI replace technical authors? And where is this journey actually heading?
Look forward to hands-on live demos, valuable insights into the limitations of AI, and practical tips on how to get the most out of the collaboration between humans and machines with ST4.
What you will learn in this webinar:
-
Why “Just do it” doesn’t work as a prompt—but well-crafted prompts can work wonders
-
How the AI Writer enhances your work: less routine, more responsibility
-
The uncomfortable truth: why AI becomes risky without human expertise
-
Why CCMS don’t die in the age of AI—but thrive
-
A three-stage outlook: from “AI writes content” to “AI runs the show” (and why stage three is still some way off)
Register now and expand your knowledge!

These use cases you’ll explore:
-
The Practical: Varying standard phrasing – fast, but not blindly
-
The Surprising: When AI turns passive into active – sometimes inventing odd constructions along the way
-
The Systematic: Why custom prompts are worth their weight in gold, and how to manage them effectively with the AI Writer
-
The Reality Check: “Nice, but…” – what users really think about the AI Writer
-
The Eye-Opener: Why AI without editors in ST4 can be risky

We’ll demonstrate these use cases live:
-
Live AI Writer Demo: Rewriting a real instruction – what works, what doesn’t
-
The Limits Showcase: Where the AI Writer still falls short
-
The Aha Moment: Why the combination of AI + CCMS is indispensable
THIS WEBINAR IS INTENDED FOR:
ST4 users who want to know whether the AI Writer is worth it. Decision-makers who want to use AI without losing control. Skeptics worried that AI might take over their jobs (spoiler: it won’t). Practitioners looking for tools that truly help in everyday work—not just impress. And curious minds who want to understand what’s really behind the hype.
Your Speaker:
Sebastian Göttel
Product manager @Quanos
Sebastian Göttel is a Product Manager responsible for innovations and market strategies around SCHEMA ST4. The computer science graduate has been working with XML-based CCMS and content delivery since 1998. As part of tcworld, he collaborated on version 1.0 of the iiRDS standard.


